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| Index Policies & Schemes Agro Industrial Policy Strategies |
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| STRATEGIES |
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| MARKETING |
It is well recognised that proper marketing strategies will be key in determining the growth of the sector. This is particularly true of agro produce, which is perishable, variable and seasonal in nature. Domestic markets will need to be developed simultaneously with export markets, for sustainable growth of the sector.
To promote competitiveness and efficiency in the marketing chain, the State Government will encourage standardization, grading and setting up of world class testing facilities accredited by internationally acceptable agencies, national/regional commodity exchanges, auction houses, terminal market, retail chains, etc. Most of these facilities would be created as part of agri infrastructure either by co-operative sector or through private initiative and government facilitation. |
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| AGRI CO-OPERATIVES |
The State has a wide network of co-op, societies in dairy, fruits & vegetables and other agricultural commodities. These co-op, societies play a pivotal role in extension, financing and marketing agricultural produce. The present arrangement, however, has proved inadequate in the new market environment.
The Co-op. Societies Act will be suitably amended to enable cooperative societies to participate in equity with limited companies/ private entrepreneurs to promote joint/ associate sector projects as per the recommendations of Dr. Y. K. Alagh Committee appointed by Government of India. It is also under consideration to introduce the element of competition in Agricultural marketing by permitting direct marketing, auction center by NDDB and private markets. |
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| NATIONAL MULTI COMMODITY EXCHANGE |
| Government of India has liberalized futures trading in almost all the agricultural commodities with a view to provide opportunity for trading in multi commodities. The State Government has supported in setting up of Online Multi Commodity Exchange in the State, with total investment of Rs. 24.00 Crores, wherein investment of the State Government would be 11% from GAIC and 5% from Gujarat Agricultural Marketing Board. The commodity exchange has been set up in the State in the name and style of National Multi Commodity Exchange of India Ltd., and has commenced functioning at Ahmedabad. This exchange will help the farmers to plan their production, sales and realization of better prices by way of trading through warehouse receipts. |
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