Product mix

Potato flakes, granules

Capacity

1 MT/hour

Market Potential

There is global trade of 1,30,000 MT of potato flakes and 65,000 MT of potato granuals.
India also imports about 3500 MT of potato flakes.
Domestic demand growing due to increased usage in Fried Namkeens (Alu Bhujiya) extruded products, soup powders, prepared meals etc.
An import substitution with potential for exports too.

Suggested location

Deesa or Kheda

Raw material availability

Deesa and Kheda in Gujarat have been identified as one of a few locations, in the country suitable for cultivating processable varieties of potato having required total solids and reducing sugars. The supplies will need to be arranged through development of backward linkages.

Technical know-how

Critical plant and machinery will need to be imported.

Special features of project

The product will be global quality standard.

Investment

Rs. 15 crores

Strengths of Gujarat

Large area under potato cultivation and a number of cold storages.
Experiments on cultivation of processable varieties have been done successfully in Gujarat.

Critical Factors

Cultivation of processable potato varieties.
Proper storage for year round availability.
High capacity utilization of plant as investments is high.